Joan deBien-Trammell

MBA, DSL

Founder, Organizational Meaning Science™ | Strategic Leadership Researcher | Organizational Advisor

Establishing foundational research on how meaning functions as a systemic force within organizations—and applying that work through advisory practice with boards, executives, and leadership teams navigating complexity.

About

Joan deBien-Trammell is a strategic leadership researcher and the founder of Organizational Meaning Science™, a research discipline examining meaning as a systemic force that shapes perception, behavior, identity, and coordination within individuals, teams, and organizations.

Her work translates organizational complexity into durable frameworks, decision architectures, and participatory assessment methodologies grounded in rigorous research and applied across enterprise, nonprofit, and emerging organizational contexts.

"Most strategy fails because it's disconnected from how organizations actually make sense of the world. My work helps organizations see patterns, interpret signals, and act with clarity."

Drawing on decades of operational leadership experience—including roles at L'Oréal, Gallup, Pierre Fabre, and Sandoz—and advanced doctoral research in strategic leadership, she designs meaning-based frameworks that help organizations make coherent decisions in complex, regulated, and high-stakes environments.

Research & Intellectual Property

Organizational Meaning Science™

Established foundational research discipline examining how meaning functions as a systemic force within organizations. Developed core constructs including the Meaning Loop, response state dynamics, interpretive divergence, and meaning safety as measurable phenomena.

ITES™ Inventory

Provisional patent for Interpretation Through Experience Scale—a proprietary methodology measuring interpretive states and meaning dynamics within organizational systems without extracting content or evaluating performance.

Meaning Architecture

Theoretical and applied frameworks for designing organizational systems that protect meaning stability, support interpretive pacing, and enable ethical measurement of meaning climates over time.

Scholarly Work

Research papers establishing theoretical foundations for Organizational Meaning Science™ and its application to leadership, organizational design, and strategic decision-making.

Meaning Science: Foundations for Understanding Meaning as a Systemic Force

In Development

Foundational paper establishing Organizational Meaning Science™ as an interdisciplinary research discipline, introducing core constructs and theoretical framework.

Meaning Leadership: Interpreting, Stabilizing, and Repairing Meaning in Organizational Systems

In Development

Examines leadership as interpretive influence, distinguishing shared meaning from uniform interpretation, and proposing frameworks for detecting meaning strain across organizational systems.

Designing for Meaning Stability

In Development

Explores system design principles including meaning safety, interpretive pacing, and ethical boundaries in organizational meaning work.

Leadership Styles Through the Meaning Lens

In Development

Applies Meaning Science framework to leadership analysis, examining how different leadership approaches shape interpretive dynamics and meaning formation.

Applied Work & Leadership Experience

Applied research through advisory practice and informed by operational leadership across enterprise, consulting, and emerging organizational contexts.

Noespera Studio

Founder & Principal — 2023–Present

Applied Organizational Meaning Science™ practice providing meaning-based engagements, strategic advisory, and customized frameworks to organizations navigating complexity and transition.

Volkano Labs

Strategic Partner — 2026–Present

Strategic partner leading incubator/accelerator initiatives and business development architecture in cosmetics R&D and manufacturing.

Gallup

Associate Principal — 2022–2023

Senior advisor to Fortune 500 organizations on culture transformation, leadership development, and engagement strategy.

L'Oréal USA

Field Sales VP — 2015–2020

Led organizational integration and growth across $400M+ portfolio, building national sales organization scaled by over 300%.

Pierre Fabre USA

Executive Director — 2021–2022

Led commercial transformation resulting in 275% marketplace penetration increase and 20% year-over-year growth.

Sandoz Biopharmaceuticals

Associate Director — 2012–2015

Led U.S. brand strategy and launch execution for first FDA-approved biosimilar, achieving 2% market share within three quarters.

Education

Doctorate in Strategic Leadership (DSL)

Liberty University

Advanced research in strategic leadership, decision-making, organizational meaning, and systems thinking. Dissertation work establishing foundational constructs for Organizational Meaning Science™.

Master of Business Administration (MBA)

University of Florida

Bachelor of Arts, Biology

Temple University

Advanced Executive Education

Massachusetts Institute of Technology — Business Strategy

Cornell University — Strategic Marketing

Contact

For inquiries regarding research collaboration, speaking engagements, or advisory services.

Phone 202-240-0054
Location New Hope, Pennsylvania
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